Orchid Group to save Thai tigers
18 August, 2008
By Georgie Hobbs
Dragon pubs will donate 10p from Tiger beer sales to real tigers in Thailand
The Orchid Group is to launch a new eco-campaign to help tigers in Thailand.
The ‘Buy a Tiger – help a tiger!’ promotion will runs in its Dragon pubs, and will donate 10p from every sale of Tiger beer bottles to the Save The Tiger Fund in Thailand.
The group estimates the campaign, which will run across Orchid’s 15 dragon sites from September, will help to raise approximately £10,000 per year to support the conservation of Thailand’s remaining population of around 500 tigers.
Head of Operations Jackie Knell said: “This is a cause which we feel strongly about. In the past century alone, the number of tigers in the world has plummeted from 100,000 to 4,000 at the most. Urgent action needs to be taken now to stop the rapid decline in tiger numbers.
“Our aim is two-fold, to help raise public awareness of the plight of Thailand’s tigers and to ensure that the future of this most majestic of animals is assured.”