For the truth behind cub exhibitions, please watch:
Cartier has long used the panther as a theme in its designs and advertisements but this year, as Luxury Daily reports, it's going for cute, showcasing a panther cub as the star of its "Winter Tale" campaign. The multichannel campaign follows the soft, little panther through a snowy forest of littered with various Cartier gift offerings. The Winter Tale campaign includes a dedicated microsite at http://www.wintertale.cartier.com and the a 30-second video spot shown above. On the microsite you can choose from Accessories for Her, Diamonds Forever and Precious Objects for Him all under the watchful eye of the adorable baby panther who pads around and licks a paw in the background.