Cartier Uses Baby Panther to Tempt Luxury Shoppers

  • December 14, 2010
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For the truth behind cub exhibitions, please watch:

http://www.youtube.com/watch?v=vOoFaW_fuO4

Cartier has long used the panther as a theme in its designs and advertisements but this year, as Luxury Daily reports, it’s going for cute, showcasing a panther cub as the star of its “Winter Tale” campaign. The multichannel campaign follows the soft, little panther through a snowy forest of littered with various Cartier gift offerings. The Winter Tale campaign includes a dedicated microsite at http://www.wintertale.cartier.com and the a 30-second video spot shown above. On the microsite you can choose from Accessories for Her, Diamonds Forever and Precious Objects for Him all under the watchful eye of the adorable baby panther who pads around and licks a paw in the background.

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Big Cat Rescue is a 501(c)(3) nonprofit organization, FEID 59-3330495. Florida law requires that all charities soliciting donations disclose their registration number and the percentage of your donation that goes to the cause and the amount that goes to the solicitor. We do not utilize professional solicitors, so 0% of your donation goes to a professional solicitor, 100% goes to Big Cat Rescue. Non-program expenses are funded from tour income, so 100% of your donations go to supporting the cats and stopping the abuse. Charity Navigator Big Cat RescueA COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION FOR BIG CAT RESCUE, A FL-BASED NONPROFIT CORPORATION (REGISTRATION NO. CH 11409), MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE 1-800-435-7352 WITHIN THE STATE OR BY VISITING www.800helpfla.com. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE.