The wildlife trade is the third largest illegal trade in the world, rivaled only by guns and drugs. Every year up to 30,000 primates, 2 to 5 million birds and 10 million reptile skins are traded.
Strong beliefs in obscure parts of traditional Chinese medicine fuel the development. According to ancient custom, animal parts are imbued with "magical" properties. For the superstitious, eating the flesh of a tiger provides the animal’s strength.
Despite scientific studies proving these beliefs wrong, the trade of animals and animal parts continues largely unchecked, fueled by desire, greed and corruption.
The problem seems insurmountable; one way of curbing the rampant killing and to decrease the demand for rare animals is by educating fut ure generations and removing antiquated and false beliefs. Watch it now.