Got a Great Cat Story to Share?

PURINA® CAT CHOW®REAL STORIES PROJECT INVITES CAT PEOPLE TO SUBMIT THEIR CAT RELATIONSHIP STORIES FOR AN OPPORTUNITY TO WIN $5,000

Five Grand Prize Winners to Each Receive $5,000 and Have Their Cat Relationship Story Told through an Online Video; More than $30,000 in Total Prizes to be Awarded

ST. LOUIS (JUNE 6, 2012) – Every cat owner has a story – from how you came to own your first cat to the way she greets you at the door every day – and now you have a place to share the once-in-a-lifetime events and everyday moments that make your relationship unique. Purina Cat Chow announced today the launch of the “Purina Cat Chow Real Stories Project Contest,” a nationwide search to find, showcase and celebrate cat stories that highlight the special relationship between cat people and their cats, as well as the many ways our cats are always there for us. Purina Cat Chow is asking you to share your story for an opportunity to be one of five grand prize winners who receive a $5,000 cash prize.

From now until July 31, you can participate in the Purina Cat Chow Real Stories Project Contest by submitting your cat relationship story at www.yourcatstory.com. Five grand prize winners will each receive a $5,000 cash prize, a one year supply of Purina® Cat Chow® brand cat food for one cat, and have their cat relationship story told through a Purina Cat Chow brand online video. The winners’ videos will be shared online with the Purina Cat Chow Community on Facebook, YouTube and Twitter.

“We believe the best stories come from real life, and every day we are inspired by the stories shared by our cat-owning community,” said Vincent Biroscak, Purina Cat Chow brand director. “The Purina Cat Chow Real Stories Project furthers our commitment to unite the community of cat owners by collecting and celebrating their cat-relationship stories. Every cat owner has a story unique to them and their cat.”

Purina Cat Chow is committed to telling and highlighting the real stories of everyday cat people. Purina Cat Chow recently launched a new national TV advertising campaign inspired by stories of real-life cat owners and new product packaging featuring five owners and their cats.  

To enter the Contest, cat people are invited to complete an online entry form, select a theme that best describes their story, options include: My First Cat, Why I’m a Cat Person, Forever a Cat Family, How We Found Each Other, Generations of Care, Always There for Me, and Memories. Upon selecting the story theme, cat people shall submit a brief written entry (600 characters or less) about their special relationship with their cat including a description of how he or she is always there for you. People may also include an optional photo or video (two minutes or less) that supports the story.

Purina Cat Chow will also recognize the cat relationship stories of five runners-up with a $1,000 cash prize each and one year supply of Purina® Cat Chow® brand cat food for one cat. In addition, 40 stories will receive an honorable mention and a $100 gift card. In total, the Contest will award more than $30,000 in prizes.

The Purina Cat Chow Real Stories Project is looking for stories about the comfort, support, friendship and connection that describe the cat-owner relationship – from head butt greetings-at-the-door moments to the way she wakes you up in the morning. People may also submit their story at www.facebook.com/purinacatchoworwww.youtube.com/purinacatchow.

The entries will be evaluated using the following criteria:
·        Originality in describing your special relationship with your cat(s) (30%)
·        High quality storytelling captured in the essay and/or photo or video (30%)
·        Effectively demonstrating the Purina Cat Chow brand belief of “always there for you” (40%)

Following the story submission close on July 31, an independent panel of judges will narrow the stories down to 10 finalists. Consumers will be asked to vote on their favorite stories from Aug. 28 – Sept. 18, 2012, at www.yourcatstory.comwww.facebook.com/purinacatchowor www.youtube.com/purinacatchowto help identify the winning stories. The winners will be announced on or about October 1, 2012.

About Nestlé Purina PetCare and Purina Cat Chow Brand Cat Food
The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Mo., where Ralston Purina was founded more than a century ago. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. One of the leading global players in the pet food industry, Nestlé Purina PetCare is part of the Swiss-based Nestlé S.A. – the world’s largest food company. With nutrition for each life stage, Purina® Cat Chow®brand Cat Food offers a family of products with 100 percent complete and balanced nutrition for physical health and well being. For more information on Purina Cat Chow, visit catchow.com.

No Purchase Necessary to Enter or Win. Open only to legal residents of the 50 United States and D.C., 18 years of age or older at the time of entry (19 years of age or older if resident of AL or NE). Entry period ends at 11:59:59 a.m. ET on 7/31/12. See Official Rules for details. Sponsored by Nestlé Purina PetCare Company, Checkerboard Square, St. Louis, MO.

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  • Show Comments (2)

  • Joseph Kucera

    i HAVE a cat story, MOST will not believe. As a past dog owner, cats were not my 1st love, BUT, "GREY" WILL B MY LAST PET! HE SAVED MY LIFE! It's a story for all times!

     
  • Virginia M Hetcher

    I love cats and dogs, but I would love to own a dog, unforately I am disabled, but I am considering this time adopting an older pet. After our family lost Rambo, who was a beautiful tabby, died after 19 years. He had cancer of the jaw. He was active, until his last day. I kept asking my Vet is he in pain, do you think he is suffering, he said you will know when. He said when he stops eating, but even to the day he died, he act, mine was when drops of blood were on the floor. He was so active, he had a thyroid condition and was extremely thin, but act some much. I thought if people knew how much he could eat it same amazing I was so hard, I was faced with making decisions, for my husband, who was diagnoised and died in less then 2 months. So I did the same thing. I told the Vet I would be next to the table. I would give the signal, when it was going to happen. My son, was crying as I was. So I leaned over the table, put my face close to mind. He looked into my eyes, and I saw such a sad expression. He didn't struggle, he knew. So I kissed him goodbye, said OK to the Vet, and I looked into his eyes and said its OK, I love you as he got the shot. I was torn, I needed to greive for him.for months. My son asked me could we get a cat. I always adopted animal shelter cats, they would put cats for adoption in PetSmart. We were walking toward the door to hold my son was looking forward and I did a quick look, at a older kitten, 9 months and as my son passed he was looking like he was in awe of him, incredible loving eyes. I wished I had gotten 2, but I was really worried because of my Cockatoo is on the very large side. I was nervous for the cat, not the bird. So we took our new kitty home, oh by the way, they had named him Church. We needed him. My heart was so broken for my husband and other cat. Well I think God, said this is the kind of cat, you need right now. I never had such an active cat. He has to drink out of a Tom and Jerry glass. If he wants us, he flushes the toilet. He did it constantly, but now only when he wants a drink, treats etc. He flew to the tops of door closets. so smart. It was hard because he would get into stuff, So we named him Toonces, named after Toones the cat who could drive a car on Saturday Night Live. His paws were large beautiful white belly. and other parts.He is devoted to my son, and follows him everywhere. He was the only cat, when you throw a ball, he would bring it back and lay it on the floor in front of us, to throw again. I think he was a dog in his past life. He didn't like to be held, but was extremely loving when he was on the floor. I plan sometime in the future, to save a cat, but this time, an older cat for me to cuddle with, Please adopt a shelter pet, you will never regret it. I have found that cats and dogs, could teach humans a lesson or too. I was abused, and there were kittens at that house, they saved me, and helped me survive the ordeal. They will give you more then you can imagine, they may even save your life.

     

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