If it’s real fur, stores can’t advertise it as faux

By Mark Albright, Times Staff Writer 

In Print: Tuesday, March 23, 2010

Animal rights activists found a new tool to fight fur: truth-in-advertising law.

The Humane Society of the U.S. last week reached out-of-court settlements with Macy's, Neiman Marcus, Saks Fifth Avenue and Lord & Taylor to stop them from advertising as faux fur garments actually trimmed with coyote or dog pelts.

The settlements came after a District of Columbia judge last month fined Neiman $25,000 for advertising items such as a $1,300 Burberry jacket as faux that was trimmed with what's known to the fashion world as raccoon dog, a canine bred in China for its fur. Another name is finnraccoon, a trade name for the same breed raised in Finland.

All four department store chains agreed to pay the Humane Society's legal bills for the challenge, change practices and support a rewrite of the 1951 federal Fur Labeling Act that currently does not require labeling fur trim that wholesales for less than $150.

"If people think they are buying fake fur, it should be fake," said Pierre Grzybowski, Fur Free Campaign manager.

For the cats,

Carole Baskin, CEO of Big Cat Rescue
an Educational Sanctuary home
to more than 100 big cats
12802 Easy Street Tampa, FL  33625
813.493.4564 fax 885.4457

Caring for cats – Ending the trade

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