- Listen to De Capua report on lion bone trade
The campaign’s been launched by Avaaz – a group describing itself as a global web movement, whose name means “voice” in several languages.
The adscan be found in Johannesburg Airport’s International Arrival Hall, the inflight magazine aboard South African Airways and on Google. They’re aimed at stopping what’s known as canned hunting. Lions are born and raised on game farms for the sole purpose of being hunted. Some reports say hunters pay as much as $20,000 to do so.
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