Today the 2012 Sandcat Studbook arrived and Big Cat Rescue’s Canyon and Genie are in the top 10% age bracket for the species.
Check out MLF’s new feature article!
MOUNTAIN LIONS IN AMERICA:
WILD & HAZARDOUS WORLD
One writer’s foray into the controversies surrounding America’s most magical and beleaguered cat.
By Noah Sudarsky
From the Mexican border to Washington State, Sudarsky’s wide-ranging research and fieldwork over the course of two years has yielded an unsettling picture of the staggering challenges facing mountain lion recovery… and some dramatic encounters with Puma concolor.
. . . . I followed the path. The next rise wasn’t quite as steep; I was midway up it when I spotted a shape slinking up the hillside about 100 yards to the south. I illuminated the creature with my LED flashlight-a small but powerful tool. I’d only seen one mountain lion in the flesh before this, but the broad muscular back and the long tail made this animal unmistakable. It was barely moving, crawling up the steep slope in a manner reminiscent of something both catlike and vaguely reptilian.
The big cat seemed fused to the terrain, an organic part of the landscape-edging along with the tacit accord of everything that surrounded it. The trees, the stars and the mountains-all of them seemed to be intrinsically connected to this nocturnal predator, meshed together in a galactic wholeness. Everything about the stealthy carnivore seemed to be murmuring so softly that it was just a part of its surroundings-nothing more. And invisible is what it was, or very nearly so. The mountain lion reached a juniper bush, and disappeared from view. It was aware of me, of course, standing as I was out in the open. Even without its perfect nighttime vision, it would have detected my scent, heard my footfalls, long before I ever managed to spot it. Perhaps it was hiding from me, bunched up just behind those low twisted branches-or perhaps it was stalking me. Or, perhaps both.
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Trust and Credibility…Critical in Today’s Marketplace
By: Vicki Donnowitz
The volatility of the global marketplace; the economy, terrorism, political corruption, corporate scandals, scam artists, and more have left us feeling uncertain, unsafe and not knowing who to trust anymore. People only want to buy from companies that have credibility and can meet expectations. People they trust! Both character and competence are vital to trust and sustained success. The Better Business Bureau (BBB) tagline is appropriately, “Start With Trust”.
Does your website have credibility? Do your prospective clients trust you?
There are 2,000,000 search inquiries on Google every minute! When an interested prospect finds you online and clicks to your website, will they contact you? Trust and credibility are the key. Read More.
Are You Feeling The Love?
By: MoJo Decker
February being the “month of love” has made me reflect on how we communicate love for customers and potential customers in marketing.
If you’ve read anything in way of marketing over the last year, you’ll remember how much of the focus of marketing has moved away from simply presenting your product or offer, and toward building a relationship with your audience, empowering them to become your biggest advocates.
Building Effective Relationships
When I think about building relationships in business, I think it correlates really well to how you build an effective dating relationship. There’s the introduction, some getting to know each other, a little trust, then either the magic happens or it doesn’t and you move on.
The process for business is exactly the same. Someone is introduced to your business, either through another relationship in their life, or through your marketing efforts. From there, it’s a process to convince your target market you are brand or product they like and can trust. As this trust develops further, they’ll be your brand champions for life.
Don’t believe me this actually works? Have you seen the marketing strategy Progressive Insurance has been using through their “Flo” character? Read More.
See how a multi-site orthopedic practice was able to see amazing results with a LocalDirective Integrated Marketing Program.
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