Today at Big Cat Rescue Mar 14 2013

NoviPet Helps Cats Live Full, Healthy Lives with New, Innovative Line of Nutritional Supplements

Product line builds on NoviPet’s successful nutritional supplement line for dogs

FALLBROOK, Calif., (March 14, 2013) – Pet parents of persnickety cats will have an appetizing new way to ensure Whiskers will indeed have nine lives.


NoviPet, a leading global provider of premium nutritional supplements for pets, will introduce a new product line for cats in late March that is designed to enhance their diets and make sure they receive the full daily values of necessary vitamins, minerals and other natural compounds.


“Cats are just as much part of the family as children, and pet parents want to make sure their four-legged family members live vigorous, healthy lives,” said Guy Setton, head of NoviPet’s international business development.  “NoviPet nutritional supplements ensure cats are receiving the necessary, daily nutritional building blocks needed to safeguard their longevity and vitality.”


NoviPet’s cat supplements, which will be available at and specialty retailers around the country, include:

  • Hairball Aid – Helps prevent the formation of hairballs in cats due to grooming.
  • Omega 3 – Ensures healthy skin and beautiful coat while supporting the immune system and reducing inflammatory processes.
  • Multi Vitamin – Improves vitality, coat appearance and health, and overall immune system health by providing essential vitamins and minerals.

All three products, which are approved by the National Animal Supplement Council (NASC), are sold in packages of 40 individually sealed supplements that are highly palatable and created with a patent-pending “soft-chew” delivery system.  Individual packaging maintains freshness and dosage efficacy until a pet parent is ready to serve the chew to their pet, Setton said.

NoviPet recommends cats receive between one-to-two chews per day, depending on the product and the cat’s weight, for maximum health benefits.  It’s also safe to give cats more than one of the supplement products throughout the day.

For more information about NoviPet, including product testimonials and information on its Omega 3 & 6, Joint Support, and Multi Vitamin supplements for dogs, please visit

About NoviPet

NoviPet is a leading global provider of premium nutritional supplements that have been specially designed to help pets lead happy, healthy lives.  The company’s products ensure pets receive the necessary vitamins, minerals and other natural compounds needed for longevity. NoviPet is committed to adhering to the highest quality standards in the industry and complies with the quality standards and requirements set by the National Animal Supplement Council (NASC).  NoviPet is a division of BioPet Ltd., part of Maabarot Products Ltd., which specializes in the development, manufacturing and marketing of nutritional products for people and animals since 1963.  For more information, please visit


Note:  This was a press release from a trusted friend, but we have not used NoviPet yet.

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