Animal conservation has always been an issue close to my heart, and there are few animals that stir the emotions as much as the beautiful tiger. Last year I visited India with WildAid and Virgin Unite in search of the tigers, to discover more about how we can help protect them.

Right now in India, WildAid’s Rapid Response Unit is doing amazing work reaching tigers in distress and protecting them from poachers.

Nevertheles, the very survival of wild tigers is in peril due to poaching, illegal wildlife trade, and the loss of more than 90% of their habitat. A century ago there were more than 100,000 tigers in the wild. Today there are as few as 3,200.

For over 50 years, WWF has been the world’s leading conservation organisation, helping to ensure the survival of wild animals all around the globe. This week, join WWF in helping to protect the tigers. Let’s make sure that not one more inch of land is lost for the tiger, and not one more tiger is poached. Will you help protect the tiger?

By Richard Branson. Founder of Virgin Group