Persuading Customers When They Ignore Marketing
By Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
http://astore.amazon.com/bicare-20/detail/B00112C6MG
Get your copy for $8.00 while supporting Big Cat Rescue
Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer behavior. Don't miss out on learning about this six-sigma marketing approach that can skyrocket the effectiveness of your interactive marketing.
"There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing."-Seth Godin, Author, All Marketers Are Liars
"Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them."-Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling
"These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement."-George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
"We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control."-David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute
"If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect."-Jeffrey Gitomer, Author, The Little Red Book of Selling
"In 1999, the Wachowski brothers revolutionized moviemaking with stunning new angles and special effects revealed in The Matrix. Now the 'Eisenbrothers' have done the same for business in Waiting for Your Cat to Bark? Stunning new angles! Techniques that will be copied for decades. Cat is sure to be remembered as the genesis of an important new direction in marketing."-Roy H. Williams, New York Times Best-Selling Author, The Wizard of Ads Trilogy
https://bigcatrescue.org/gift/waitingforyourcattobark.htm
For the cats,
Carole Baskin, CEO of Big Cat Rescue
an Educational Sanctuary home
to more than 100 big cats
12802 Easy Street Tampa, FL 33625
813.493.4564 fax 885.4457
Sign send a quick and easy letter to protect tigers and bobcats here:
http://capwiz.com/bigcatrescue/issues/alert/?alertid=13810331
Free ways to join us and help the big cats:
Twitter: Follow Me and be invited to enter our Animal Lover's Dream Vacation Giveaway! http://twitter.com/BigCatRescue
This message contains information from Big Cat Rescue that may be confidential or privileged. The information contained herein is intended
only for the eyes of the individual or entity named above. You are hereby notified that any dissemination, distribution, disclosure, and/or copying of the information contained in this communication is strictly prohibited. The recipient should check this e-mail and any attachments for the presence of viruses. Big Cat Rescue accepts no liability for any damage or loss caused by any virus transmitted by this e-mail.
-
Show Comments (0)
The America's Best Charities Seal of Excellence is awarded to charitable organizations that meet the highest standards of public accountability, program effectiveness, and cost effectiveness.
Shout out to 
