Thanks to PPK Marketing Agency
For more than seventeen years the staff of PPK’s Agency in Tampa have generously donated what at this point has to be over 2000 hours of their time and skill to helping us convey our message opposing the mistreatment of big cats. They have created compelling radio Public Service Announcements, eye catching and thought-provoking posters, and a 30 second pre-roll video PSA that played before YouTube videos. Here is a little sample of their work for Big Cat Rescue, along with some of the acclaimed international awards that they’ve been honored with.
On November 21, 2025 Michael Schillig reports, “I have some really good news. We just recently found out that we won three of the eight coveted Platinum Awards that were handed out in the International Graphis Advertising Annual 2026 competition. We won the top awards for two Trophy Head posters that we entered (Separated and Head Of Family) and also for the Trophy Head Teardrop video. The Platinum Award is Graphis's biggest honor and they only give up to 10 of them per year. So it is a real rarity for them to award three Platinums to one Agency. Additionally we won two Gold Awards for the Hourglass Tiger Ashes and Wildfire Tiger. I included links to each of our Big Cat award-winning pieces (below). Just click on each title and the link should appear.
PPK PLATINUM AWARD WINNERS:
Big Cat Rescue – Head Of Family
Big Cat Rescue – Trophy Head Teardrop Video
PPK GOLD AWARD WINNERS:
Big Cat Rescue – Hourglass Tiger Ashes
Big Cat Rescue – Wildfire Tiger
2018 Awards
The “Tiger Fossil poster/ad” won a Platinum Award in the renowned International Graphis Advertising Annual 2018 Competition. This was especially impressive since Graphis only gives 10 Platinum Awards per year for what they judge to be the 10 very best ads in this global competition. Previously, PPK had also won a coveted Platinum Award in Graphis for the “Real Beasts poster”. The “No Place For A King poster” and “Jaguar Parking Space Chalk Art” were recognized with a Graphis Merit Award and Graphis Silver Award, respectively.
Additionally, the “Anti-Circus poster campaign” that PPK created has garnered multiple international honors, winning a Gold Award in Graphis as well as a 2016 International Silver OBIE. This was a significant achievement since the OBIE Awards are one of the oldest and most esteemed awards for creative excellence in Out Of Home Advertising. Also, the “Anti-Circus campaign” was a Finalist in the International 2018 Lurzer’s Grand Slam Competition in Print & Outdoor. This campaign was even selected to be featured in the renowned Lurzer’s International Archive Magazine, which showcases the best creative work from around the world.
PPK has also written and produced several memorable PSA radio spots for Big Cat Rescue to raise awareness and help stop abuses towards big cats. In the process, they have won some of the biggest global radio awards around. This includes winning three International 2018 Radio Mercury Awards for our spots called “Dr. Bad,” “Not So Perfect Pets,” and “Free Ringworm.” Last year, PPK won two International 2017 Radio Mercury Awards for our “Cruelest Show on Earth” and “It’s a Horrible Life” radio spots. In November of 2015, before PPK’s Cruelest Show on Earth radio spot was even produced, the script itself won a Bronze Award in Oink Ink’s 17th Annual International Dead Radio Contest for what they judge to be the best radio scripts that were not yet produced.
All of this was followed by two more prestigious awards when, in October 2018, Graphis announced the 2019 Graphis Advertising Annual Competition winners. PPK’s Amazon Smile “Smiling Tiger” ad won a Gold Award and the Amazon Smile “Smiling and Frowning Tail Ad” won a Silver Award at this prominent global competition.
What’s more, PPK also created an impactful pre-roll video called “The Cruel Truth,” which exposed the vicious cycle of tiger cub abuse. It won a 2018 Gold Award in Graphis. At a time when most YouTube ads are only viewed all the way through by 2% of the people who see them, ours was viewed all the way through by an astounding 73% of people who saw it! PPK you are truly heroes for the cats!
PPK is a full-service advertising agency and production company that helps clients find the boldest, most breakthrough creative and media solutions for every business challenge possible. You can learn more about PPK at uniteppk.com.
Radio Ads Created by PPK
BCR17823-DR-BAD-RADIO-30-FINAL.mp3
BCR17823-FREE-RINGWORM-RADIO-60-FINAL.mp3
BCR17823-NOT-SO-PERFECT-PETS-RADIO-60-FINAL.mp3
BCR17823-PHOTO-HELL-RADIO-60-FINAL.mp3
BIG-CAT-CUB-TRUTH-60-FINAL.mp3
BIG-CAT-RESCUE-SMILE-PROGRAM.mp3
CRUELEST-SHOW-ON-EARTH-RADIO-4.mp3
