Cat Chat 63
Meet Joshua Decker from Local Directive. Carole met the owner of Local Directive, Lisa Meier, at a Florida Lobby Day in 2009 and Lisa offered to take over the management of Big Cat Rescue's Google AdWords grant. As a non profit, Big Cat Rescue had been given a grant of $40,000 a month in advertising and Carole had been managing it, but it is a lot of work to do it right and Lisa and her team were looking for a way to help an animal charity, so they took the reigns in April of 2009 and have done a fantastic job.
Today you will hear from these experts about:
Why non-profits, like sanctuaries, need to be concerned with marketing?
Why Social Media should be a strong consideration for that marketing effort?
How to stay above the fray of fraud within social media?
How a non-profit can leverage social media effectively?